Mannings Garfield 4.5 Campaign specifically focused on engaging with a significant number of residents by targeting 12 high-traffic bus routes that pass through residential areas across Hong Kong.
The Map Point indicated the nearby store locations, allowing users to easily identify and locate the nearest Mannings store along their route.
Bus Stop push ad delivered notifications to users who were physically present at the location and served as reminders to encourage users to take advantage of the promotional offers at Mannings.
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